The Tour Guide Academy
A sales-driven website promoted via social media
A comprehensive user journey research and information architecture development to boost an online presence for a new company.
Skills
- UX: research, usefflow, wireframes, mockups
- UI for web/mobile: style guide, photo editing
- UI for print: brochure, flyer
Tools
Affinity Photo
Affinity Designer
Affinity Publisher
Adobe Photoshop
Adobe Illustrator
WordPress
Google Analytics
Tag Manager
Figma
My Accomplishments
Research and visual concepts
In collaboration with a company marketing analyst, I studied the audience, developed a user journey and adjusted information architecture accordingly. Along the way, I came up with a few visual concepts and eventually crafted a design guide.
Website built with Wordpress
The client has had a high level of proficiency in using WordPress so an appropriate CMS was used for the project. Integration with booking tools and Mailchimp has been accomplished.
I have an excellent understanding of how WordPress works and how to achieve maximum performance including SEO, accessibility and fast webpage loading. For instance, I developed my own light and fast plugin to connect Google Analytics with the WordPress website.
Faster performance and accessibility
While working on a new or existing website, I'm using a wide range of techniques for search engine optimization (SEO), accessibility and performance optimization in order to ensure compliance with modern web standards.
To measure the results I'm using Google Lighthouse. You can estimate your own website's performance by visiting Google web.dev website >
This is real data collected from a live website of this particular project.
Brochure
I've crafted a wide range of promotion materials for TGA. This included a brochure about Students Tours, a flyer and social media ads.
'Alex created our new website for The Tour Guide Academy. He was very well prepared to advise us on functionality and design to get the most out of our online presence. Alex was readily available to answer questions and to deliver on our requests. We really enjoyed working with Alex and expect to do more business with him in the future.'
Nathan Murdoch
General Manager @ Toonie Tours
Other Projects
Marpole Oakridge Family Place
Connecting families in South Vancouver
I've been fortunate to apply my design and development skills, contribute to the local community, connect with an amazing team and like-minded parents - all in one place.
Explore the story
Alunos
Matching students with homestay families
Alunos is a platform and a mobile app that improve homestay experiences by helping schools and agencies in Canada manage homestay-related activities more efficiently.
Explore the story
Arbutus Kids World
Improving experience for kids and their parents
A team of talented, loving, passionate and dedicated teachers deserve an awesome website. I'm proud and excited to show you what I've made.
Explore the story